Xfit is an alternative to the usual training centers. They offer lessons in a variety of martial arts as well as regular gym exercise and Crossfit training. Xfit can in other words offer a complete and varied training program for people who like to stretch their limits. With its wide offer, centrally located in Stavanger, Xfit compete in a market composed of major players, and must therefore have an identity that illuminates professionalism, energy and strength – and that visually separates them from their competitors.
The logo has its architecture from the geometry and follows squares composed in a 45o angle. The shape forms the logo symbol and reads XFIT.
The color palette, the decorative elements and the image style all boost of power and energy.
